Over the years as a web developer, I have had the opportunity to watch people surf the web. It is always fascinating to see how they use their browser to “find” what they are looking for. I work for a major university and have sat down with many administrative assistants to help them with the web site that they are maintaining (I won’t digress into the ramifications of having an administrative assistant maintain a web site.) When they need to surf to their own web sites, they do so in roundabout ways. They don’t simply type in their web address into the address bar. They go to the universities main web page and go to the A-Z listing or site map. This is a cumbersome method, but it is known to work. There must be some kind of disconnect between knowing the web address and knowing what use it is. This is akin to knowing the address of your friends house to be able to get there and knowing the physical features surrounding your friends house and thus knowing how to get there. It is ambient navigation.
This year the disconnect between knowing the address and typing it in the address bar and searching for the address of a web site has reached an all time high. Google has claimed that the search for Yahoo has beaten out the search for sex in their logs. I am not sure this has much bearing on how we developers present information, but it does indicated that the URL is not as important as a web developer would hope, at least as far as the end user is concerned. For search engines, the URL supposedly has some influence on the algorithm that is used to determine the relevance of the page within the search results. For web anal web developers, it has the effect of making sure things are nice and tidy. And who knows, as the education level of end users rise, maybe, just maybe, people will start to understand how to use a web address appropriately to find the information they are looking for directly without having to Google it.