WIRED’s creative director Scott Dadich coined a new term called the Law of Optical Volumes, which basically states that for maximum readability the area between two adjacent letters must be equal throughout the document. This is controlled via kerning. Web fonts don’t have tremendous support for it yet, so I am not going to delve too deep into it just yet.

WIRED also has a new logo and site design. The former is okay. The latter is blah.